Sarasota hairstylist for blondes, extensions and lived-in color
Cassie Goodman colors, cuts and styles from a private suite in downtown Sarasota. One client at a time, with color that is planned to look as good in three months as it does on the day.

- Blonding
- Dimensional color
- Hair extensions
- Event styling
Services
Blonding is the specialty, and everything else is built around healthy hair that suits how you live.

Blonding
Balayage, foils and face-framing brightness, built up carefully so the blonde stays healthy.
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Lived-in color
Soft roots and blended dimension for brunettes and blondes, designed to grow out gracefully.
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Extensions
Length, fullness or both, color-matched and blended so they read as your own hair.
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Cuts and styling
Trims, reshapes and face-framing layers, finished curled or straight.
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Event styling
Waves, updos and polished finishes for weddings, shoots and nights out.
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Keratin smoothing
Less frizz and faster blow-dries, made for Florida humidity.
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Fresh from the chair
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hairxcassie
Cassie Goodman, Sarasota hairstylist
Blonding | Extensions | Lived-in color

Hi, I’m Cassie, the face behind Hair X Cassie.
I specialize in blonding, dimensional color, extensions and event styling. I’m originally from New York, and I brought my love of creativity and connection to the salon chair here in Sarasota.
I have wanted to be a stylist and salon owner since I was young, and now I get to live that out. My aim is always a relaxing, personal experience that leaves you feeling confident and beautiful.
More about CassieKind words from the chair
5.015 Google reviews
I seriously cannot say enough good things about Cassie!! She is an absolute WIZARD when it comes to color and is so incredibly talented at what she does. She does my extensions, and I swear she nails it every single time! Her attention to detail, eye for color, and ability to bring my hair goals to life are unmatched. I trust her completely with my hair, and I always leave her chair feeling like a million bucks. If you’re looking for someone who truly knows what they’re doing, Cassie is your girl!! 🤍
I’ve loved my hair every time I’ve got it done by Cassie. Me and my sister have been going to her for the past two years and have had nothing but good experiences, great communication super easy to book. I like a lived in bright blonde look and my grow outs always look amazing, she’s kept my hair super long and healthy even though I get iy done every two months, I definitely recommend her to anyone looking for a good hair girl
Cassie is the best hairstylist ever! She’s truly the best in her craft and I cannot recommend her enough! I’ve been going to Cassie for four years now and I have only positive things to say!! Her ability to recreate inspo photos and intuitively know exactly what I want for my hair is amazing and I always leave LOVING my hair 🩷
Cassie is seriously the best hair stylist ever!! I am a new client of hers but I just went to my third appointment with her and all I do is just rave about my hair after! The experience is also great with Cassie, she’s so welcoming and such a kind person!! I went to her when I was still blonde but now I was wanting to go brunette and Cassie made that transition amazing and everyone always has compliments about my hair and all the work and credit goes to Cassie! I definitely recommend her if you are in the Sarasota area! Shes awesome!!!
I can’t recommend cassie enough! She is absolutely amazing at what she does, and I always leave loving my hair. She truly listens to what you want, pays attention to detail, and makes sure I’m happy with the results. You can tell she genuinely cares about her clients and takes pride in her work. If you’re looking for a hairstylist you can trust, look no further! I would recommend her to absolutely anyone. She’s the best!
How booking works
What new clients should knowSend a message
Message Cassie on Instagram or by text with what you are after, a photo of your hair as it is today and a photo or two of what you like.
Get your plan and quote
She replies with what it will take to get there, how long to allow and what it will cost, so there are no surprises in the chair.
Pick a time
Choose from her open appointments. You will get the suite details and anything you need to do to prepare.
Come in and relax
Appointments are one-on-one in a private suite. It is just you and Cassie, start to finish.
A private suite in downtown Sarasota
Hair X Cassie is inside Salons by JC on Central Avenue, a short drive from Lakewood Ranch, Siesta Key and Bradenton.
Find the studio
By appointment only
Book now
New clients are welcome. Message a photo of your hair to get a quote and a time.


